Relaunch
Many times with distressed companies, a relaunch is one of the best options to bring life back into the business. At FaithCo, one of the first important tasks for us is to increase the pay and benefits to staff who are on the front line. A happy, valued employee will bring so much more value than someone who hates their job or is unhappy with the processes of the company.
The Story of FaithCo USA
PEOPLE | OPERATIONS | PRODUCTS | SERVICES
FaithCo USA, formerly The Iconic Companies, is a privately held investment and asset management firm based in Houston, Texas. As the family office of Dale Slycord, we operate on faith-driven principles and deliver strategic solutions for businesses in transition. Our team excels at pinpointing the real issues behind operational challenges and crafting decisive, effective turnarounds.
We believe a business is more than its balance sheet—it’s its people. FaithCo USA is committed to environments where employees thrive, feel valued, and are rewarded for their contributions. In every company we invest in, we work to build a culture of respect, appreciation, and growth.
We honor the legacy and effort behind every business we evaluate. Owners and teams are treated with the highest level of respect, supported at every step, and guided through difficult moments with clarity and care.
Our mission is simple: protect and elevate jobs. We invest to preserve stability, strengthen performance, and unlock potential. We recognize that employees often understand a company’s challenges better than anyone—and real change begins with them.
At FaithCo USA, performance matters and excellence is rewarded. From the CEO to the janitor, every member of the team deserves fulfillment, purpose, and pride in their work. We build companies where people succeed and where success is shared.
Our
Solutions
Strategy
When seeking FaithCo USA to assist in the turnaround of a business, we review every single aspect of the subject business to identify the problems, as that is where the problems lie.
So many times, we have found that the biggest failures are broken down into two approaches: Leadership and Theft.
By leveraging our extensive experience and expertise, we work closely with business owners to develop tailored strategies that address their unique challenges.
Execution
In the business landscape, a significant challenge faced by businesses is the need for swift and effective execution.
In contrast to the conventional emphasis on business plans in modern university teachings, the reality is that these plans often fall short when it comes to facilitating quick decision-making.
The critical question arises: What happens when a business encounters unforeseen challenges that haven't been meticulously outlined in a business plan?
Data Driven Results
At FaithCo, we understand that distressed and failing businesses are more than just numbers on a spreadsheet. In the world of business, data is crucial, but it only tells one part of the story. We go beyond the surface, delving deep into the underlying issues that contributed to business failure.
While others may focus solely on the figures, we recognize that success or failure is often rooted in a complex web of factors. Our team of experts is dedicated to uncovering the true challenges that a business faces, addressing the issues that may not be immediately apparent in the data.
We understand that every business is unique, and there is no one-size-fits-all solution to turning things around. That's why we take the time to thoroughly analyze the business, identify key pain points, and develop tailored strategies for recovery. Whether it's operational inefficiencies, leadership gaps, or external market pressures, FaithCo is committed to addressing the root causes of distress.
It’s all about a dialogue
A few words from some of our most in-depth clients where we have rescued the business.
Before listing our salons with our business broker, he wisely suggested reaching out to Dale for a preliminary assessment to address existing issues. The most significant challenge we faced was related to our staff. Client loss was rampant due to the rudeness exhibited by our salon team during phone interactions. When we decided to test this issue ourselves by calling from a Google Voice number, the revelation was staggering. Dale's insights and guidance proved invaluable in rectifying these operational issues, significantly enhancing our salon's reputation and overall business performance.
Maria Gonzales
Salon Cuts Color & Style
When our business began to falter, the complexity of the challenges left us bewildered. It was at this critical juncture that Dale, Jose, and Albert from FaithCo stepped in and made a substantial difference. They identified seemingly simple yet crucial issues that had eluded my wife and me. This experience underscored the truth that, more often than not, it's the smallest details that hold the utmost importance in resolving business issues. The expertise and attention to detail exhibited by the FaithCo team played a pivotal role in steering our business back on track.
Lonnie Parker
Soul - Creole Cuisine
Dale and his team at FaithCo bring a rare, tough-as-nails approach to the contemporary business landscape. In an era where sugarcoating the reality of a failing business is all too common, we stand out for our direct and no-nonsense approach. Countless individuals have expressed gratitude for our team's unwavering commitment, especially during challenging times such as navigating bankruptcy. We take pride in providing honest, effective solutions that go beyond mere words, ensuring a path to financial recovery and renewed success for our clients.
Azeem Patel
Motel 6