Our Story
FaithCo USA, formerly The Iconic Companies, is a privately held investment and asset management firm based in Houston, Texas. As the family office of Dale Slycord, we operate on faith-driven principles and deliver strategic solutions for businesses in transition. Our team excels at pinpointing the real issues behind operational challenges and crafting decisive, effective turnarounds.
We believe a business is more than its balance sheet—it’s its people. FaithCo USA is committed to environments where employees thrive, feel valued, and are rewarded for their contributions. In every company we invest in, we work to build a culture of respect, appreciation, and growth.
We honor the legacy and effort behind every business we evaluate. Owners and teams are treated with the highest level of respect, supported at every step, and guided through difficult moments with clarity and care.
Our mission is simple: protect and elevate jobs. We invest to preserve stability, strengthen performance, and unlock potential. We recognize that employees often understand a company’s challenges better than anyone—and real change begins with them.
At FaithCo USA, performance matters and excellence is rewarded. From the CEO to the janitor, every member of the team deserves fulfillment, purpose, and pride in their work. We build companies where people succeed—and where success is shared.
Our Team
JOSE CORDERO
President
Jose Cordero currently serves as the President at FaithCo USA.
Prior to joining the FaithCo, Mr. Cordero gained prior professional experience in various fields, which includes, former law enforcement, nightlife, hospitality, restaurant management, and has expertise in general construction.
Jose has a keen eye for detail, being highly organized, and very dedicated to those he serves.
DALE SLYCORD
Chief Executive Officer
Dale Slycord is an accomplished American businessman, dedicated single father to his daughter Rose, and a seasoned investor spanning a career over 25 years.
As the sole shareholder of FaithCo USA, he is deeply committed to making a positive impact on the lives of those he encounters.
With a profound love for horses, a passion for anonymous philanthropy, and an unwavering focus on transforming struggling businesses, Dale's journey reflects the indomitable spirit that emerged from his own challenging upbringing.
SEAN MADERA
General Counsel
Sean Madera is the powerhouse General Counsel for FaithCo USA, its subsidiaries, and Mr. Slycord’s personal interests.
As the mastermind behind Mad Law, a Houston firm feared by opponents and trusted by clients, Sean has built his career on relentless advocacy and uncompromising strategy.
A graduate of South Texas College of Law with his Juris Doctor earned in December 2014, he quickly forged a reputation as a fearless legal tactician. Known as the “mad scientist” of the courtroom, Sean combines razor-sharp intellect with unshakable grit, making him a formidable force in any legal battle.
The FaithCo USA Approach
At FaithCo USA, our primary objective is to assist businesses in navigating through their difficulties and positioning them for future success.
By leveraging our extensive experience and expertise, we work closely with business owners to develop tailored strategies that address their unique challenges. We firmly believe in the power of collaboration and actively seek to forge strong partnerships with the businesses we engage with.
We recognize that a business encompasses more than just its financial performance. We highly value the well-being and satisfaction of the employees who contribute to its success. Our goal is to foster an environment where employees can thrive, find fulfillment in their work, and be duly rewarded for their contributions. Within the organizations we invest in, we endeavor to promote a culture of respect, appreciation, and personal growth.